Why ‘Do It For Me’ Is The Next Big Thing

TechCrunch

Editor’s note: Anthony P. Lee is a General Partner at Altos Ventures, a venture growth equity fund focused on investing in high-growth, founder-led software, mobile and Internet companies.

Now that we are a 15 years into the software-as-a-service (SaaS) revolution, many of us in Silicon Valley are thinking hard about the next big wave in B2B software. We’re excited about many themes, including mobile enterprise, vertical SaaS and predictive analytics, but one less-obvious trend involves people power as much as computing power.

We call it the Do-It-For-Me Revolution, or “DIFM” for short. DIFM is more than software. DIFM combines technology automation with specialized labor to deliver a complete solution to a business problem. It’s as much about people-powered customer service as it is about code-powered efficiency. DIFM is sweeping the consumer world and will do the same for the business world.

Consumers Lead the Way

Consumers have become drivers of…

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